About RAAG

Who is RAAG?

RAAG brings together the expertise of the RAW partners who have successfully campaigned to improve the welfare of pet rabbits for the past 17 years.

Led by Burgess Pet Care, the RAAG comprises the RSPCA, Rabbit Welfare Association & Fund (RWAF), Wood Green The Animals Charity, Blue Cross and Raystede Centre for Animal Welfare.

RAAG members

Mission Statement & Values

The Rabbit Awareness Action Group (RAAG) is the trusted voice for rabbit welfare, which draws on the combined knowledge of a coalition of experts who have, for the past 17 years, campaigned effectively through Rabbit Awareness Week (RAW) to improve the lives of pet rabbits.

The formation of the RAAG reflects the need to establish an on-going dialogue that ensures rabbit welfare remains high on the agenda year-round. Members of the RAAG are committed to raising awareness of the five key welfare needs of pet rabbits among owners, particularly in light of the recent launch of the first Good Practice Code for Rabbit Welfare.

Recognising that rabbits are one of the UK’s most owned, but least understood, animals, the RAAG is determined to build on the profound and positive campaigning, which 17 years of RAW has already achieved. Recent RAW campaigns include ‘Move Away from Muesli’, to highlight the health risks associated with muesli-style diets, which has resulted in fewer rabbits being fed muesli as one of their main food types – down from 49% in 2011 to 18% in 2020. This, along with other key campaigns, will be a key focus for the RAAG over the coming years, helping to ensure that the UK’s pet rabbits are able to lead happy and healthy lives.